Trademark Planning
We consider market trends and consumer interests to develop a trademark direction that reflects the product and the values behind the brand.
Adding value to everyday life.
Consumer Goods.
VYNR connects product planning, distribution and sales in consumer goods, with a focus on health supplements. From trademark and brand direction to product development, manufacturing and marketing, we consider the characteristics of each product alongside customer needs. Our aim is to bring a brand's value to life wherever customers encounter it.
OUR APPROACH
Business Overview
From trademark planning to brand marketing,
we consider every stage of a product's path to market.
Brand Planning
We define the brand's identity and the value it offers customers, developing a consistent message across products and content.
Product Planning
We review product features, specifications, packaging and pricing around customers' needs and purchasing criteria to shape a clear market proposition.
Manufacturing
We review production requirements, including quality, cost and lead times, and coordinate product specifications with manufacturing partners in preparation for sales.
Brand Marketing
We translate product features and brand messages into accessible content, adapting communication to each channel and purchasing environment.
DISTRIBUTION
Total Market Coverage
We develop distribution touchpoints that connect brand value with the customer experience.
Domestic
Domestic Network
Global
Global Network
We consider product characteristics and the customer journey to develop a distribution approach suited to each brand.
Product information, content and sales methods are adapted to the characteristics of online platforms and offline retail channels.
We explore relevant touchpoints in domestic and global markets to identify suitable sales opportunities for each product.
LET’S TALK PRODUCTSVYNR / CONTACT
Let's talk
about consumer goods.
From product supply and sales partnerships to distribution channel operations.
We welcome the opportunity to work with you.